Analytics & Privacy, demystified.

A method of measuring website traffic and sessions without writing tracking cookies to the visitor's device.

The practice of analyzing a subset of website traffic data to estimate overall performance, rather than querying raw events.

Meeting the privacy and consent requirements of the General Data Protection Regulation when tracking website usage.

The percentage of website visitors who leave after viewing only a single page, and how modern systems calculate engagement.

Analyzing user behavior over time by grouping visitors by their start date and measuring ongoing login or interaction rates.

The analytical process of linking completed e-commerce checkouts and recurring payments back to original marketing sources.