Glossary
Clear, honest explanations of the terminology, metrics, and privacy laws that define modern web analytics.
A method of measuring website traffic and sessions without writing tracking cookies to the visitor's device.
Read definition →The practice of analyzing a subset of website traffic data to estimate overall performance, rather than querying raw events.
Read definition →Meeting the privacy and consent requirements of the General Data Protection Regulation when tracking website usage.
Read definition →The percentage of website visitors who leave after viewing only a single page, and how modern systems calculate engagement.
Read definition →Analyzing user behavior over time by grouping visitors by their start date and measuring ongoing login or interaction rates.
Read definition →The analytical process of linking completed e-commerce checkouts and recurring payments back to original marketing sources.
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