Founder pricing — only 4 of 50 seats left at $49/yrthen $149Claim yours

Analytics Definitions

What is Revenue Attribution?

The analytical process of linking completed e-commerce checkouts and recurring payments back to original marketing sources.

Knowing where your traffic comes from is helpful, but knowing which referrer drives actual revenue is critical. Revenue attribution maps purchases and subscriptions to the marketing campaigns, referrers, and content pages that initially brought the user to your site.

Most web analytics tools require developers to instrument custom e-commerce checkout scripts, which frequently break and fail to capture recurring subscription charges, upgrades, or refunds.

TrackWhy features a native Stripe revenue attribution system. By linking your Stripe account via OAuth, TrackWhy monitors Stripe invoice checkouts and recurring subscription payments, securely matching payment metadata back to the user's original landing session. See exactly how much LTV and MRR is driven by each referrer campaign.

Start tracking analytics14-day free trial. No card required.

FAQ

Frequently Asked Questions

What is session-based attribution?
TrackWhy associates a checkout event with the visitor's session history. When Stripe logs a payment webhook, TrackWhy attributes that payment to the original campaign UTM parameters and landing page paths.
Does TrackWhy support recurring subscription attribution?
Yes. Unlike typical tracking pixels that only capture the first purchase, TrackWhy monitors the entire customer lifecycle in Stripe, updating LTV and attribution when renewals or upgrades occur.

Related definitions