Analytics Definitions
Analyzing user behavior over time by grouping visitors by their start date and measuring ongoing login or interaction rates.
Cohort retention analysis groups users who shared a common action during a specific timeframe (e.g., users who signed up in Week 12) and tracks what percentage of those users return to perform actions in subsequent weeks or months.
This is the single most important metric for SaaS and product teams to measure user engagement and product-market fit. A flat retention curve indicates a sticky product, while a steadily declining curve indicates high churn.
TrackWhy includes native, real-time cohort retention grids. You can filter cohorts by referral campaign, country, device, or landing page to see exactly which marketing channels drive long-term active customers.
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