Founder pricing — only 4 of 20 seats left at $49/yrthen $149Claim yours
Privacy-first analytics with an integrated AI analyst

Web analytics with a built-in AI analyst.

Privacy-first analytics with automated AI summaries, Stripe revenue attribution, and deep drill-down. Understand the exact customer journeys that drive conversion with one of the tiniest scripts and no cookie banner.

Get started freeNo credit card required · 14-day trialView pricing
https://trackwhy.com/s/demo/overview
38active users on site
🪄
AI Summary: Unique Visitors spiked 12.4% yesterday, primarily driven by a HN post on /vs/google-analytics. Retention for this cohort is 4.2% higher than average.
Unique Visitors
42,912+12.4%
Live event feedlistening
pageview: /vs/google-analytics
San Francisco, US · Safari on macOS
Just now
click: Lock early Supporter deal
London, UK · Chrome on Windows
1s ago
pageview: /blog/how-bounce-rate-is-computed
Berlin, DE · Firefox on Linux
3s ago
pageview: /
Tokyo, JP · Safari on iOS
5s ago
Bounce rate
Computed right
one-pageview sessions — not the broken 0% you see elsewhere
Drill-down
AI-assisted
understand context and user paths instantly
AI assistant
Conversational
ask queries and get instant answers grounded in your data
Tracker
~2 KB
brotli — one of the tiniest trackers anywhere

Why TrackWhy

The depth a real analytics tool owes you.

AI-assisted drill-downs.

Filter any metric instantly. TrackWhy's AI context engine summarizes why cohorts are behaving differently, so you don't have to guess.

Autopilot funnels & paths.

Map custom customer flows. AI automatically highlights high-dropoff steps and suggests design fixes to boost conversions.

Conversational AI assistant.

Ask natural-language questions about your traffic or revenue and get instant, grounded answers. Resolve complex queries without building custom reports.

One tag · zero config

One tiny script.
No cookie banner.

Drop the tag in your <head> and you are live. Cookieless by default, one of the tiniest scripts over the wire — nothing to consent to.

Get started
https://trackwhy.com/install
<script
  defer
  data-site="YOUR_SITE_ID"
  src="https://cdn.trackwhy.com/tw.js"
></script>

Pricing

One plan. Unlimited value.

14-day free trial. No credit card required, no feature gating, and absolutely no upsells.

Early Supporter Forever
Pro PLAN
$49/yr$190
≈ $4.08/mo · saves $141 vs monthly pricing
★LOCKED FOREVER — FIRST 20 CUSTOMERS ONLY
$49/yrthen $149
Only 4 slots left at $49/yrClosing soon
Lock the Founder dealFree for 14 days, cancel anytime
What’s included in this plan:
  • 1,000,000 events / month
  • Unlimited sites
  • Conversational AI assistant to answer queries
  • AI-narrated weekly insights & summaries
  • 5 years of data retention
  • Real-time visitor map
  • Revenue conversion tracking
  • Auto-captured clicks + custom events
  • No cookies, no consent banner
Value EstimatorScale & Cost comparison
FLAT-RATE
Monthly Pageviews500,000
10K100K500K1M5M
Monthly Cost Comparison:
TrackWhyEquivalent Pro price
$4.08/mo
Plausible AnalyticsTiered pricing for this scale
$69/mo
Fathom AnalyticsTiered pricing for this scale
$74/mo
💰
Save $839 / yearCompared to paying other privacy tools at this volume.

FAQ

Questions, answered.

No. TrackWhy is cookieless by default and stores no personal data on the visitor, so there is nothing to consent to and no banner to show.
No. We run secure, privacy-preserving LLM summaries and query routing on anonymized, aggregated metrics. Raw IP addresses and visitor details are never sent to external AI providers. The Q&A assistant only queries aggregates to answer your questions.
Never. The Q&A assistant and insights generator are grounded solely in your actual metrics (Stripe events, custom event counts, traffic referrers) and behave as a deterministic narrating layer rather than a creative generator.
Yes. We collect no cookies, no cross-site identifiers and no personally identifiable information, which keeps you clear of GDPR, ePrivacy and CCPA consent requirements.
Yes. Swap the GA4 tag for our ultra-light script and you are live in minutes. Historical GA4 data stays in Google; TrackWhy starts collecting clean, drill-downable data immediately.
Because we compute it correctly: the share of single-pageview sessions. Many tools report a broken 0% under the GA4 engagement model — TrackWhy shows the real number.
One plan with everything in: $19/mo or $149/yr (founder pricing $49/yr while early-supporter seats remain). 14-day free trial, no card up front.