TrackWhy vs Simple Analytics
Clean, direct, and privacy-first — but lacks analytical depth.
Simple Analytics has long championed user privacy on the web. It is cookieless by design, never tracks personal data, is based in the EU, and features a clean dashboard that shows you exactly how much traffic you are getting and where it is coming from. It is an honest, straightforward option that respects user privacy.
But "simple" is a double-edged sword. Simple Analytics stops at the surface: you can see top lists of referrers and pages, but you cannot search, sort, or paginate through the long tail of your content, click rows to composite dashboard-wide filters, build multi-step funnels, analyze cohort retention, or attribute Stripe revenue natively. When you need to ask a follow-up question, the interface doesn’t offer the tools to answer it.
TrackWhy delivers the same uncompromising privacy posture — cookieless, no banner, GDPR-friendly — but with the structural depth of a professional analytics tool. Every table is fully searchable and paginated, row clicks filter the entire workspace, and advanced tools like funnels, cohorts, paths, and Stripe revenue attribution are built in.
Side by side
An honest comparison — Simple Analytics has real strengths, and we say so. Here is where each tool lands.
| Feature | TrackWhy | Simple Analytics |
|---|---|---|
| Cookieless & no banner | Yes | Yes — a pioneer in this space |
| Lightweight script | 1.7 KB | ~3 KB — comparable |
| Drill-down past rank 10 | Search, sort, paginate every breakdown | Top lists only; limited search/pagination |
| Click a row to filter everything | Yes, dashboard-wide | Limited filtering options |
| Funnels | Multi-step from typed filter algebra | Simple goals/conversions only |
| Retention cohorts | Built in | Not available |
| Journey paths | Built in | Not available |
| Revenue attribution | Native Stripe attribution | Not available |
| AI insights | Grounded narration of real numbers | Not available |
| Data retention | 5 years | Varies by pricing plan |
| Pricing model | One flat plan, all features | Tiered pricing based on pageviews |
Why teams switch
Simple Analytics shows you the headline metrics. TrackWhy lets you search, sort, and paginate through every single content path and referrer breakdown to uncover long-tail trends.
Build multi-step funnels, check retention cohorts, and trace user journey paths in one tool, instead of paying for a separate product analytics platform.
See which referrers and pages drive real revenue. Link your Stripe account once and TrackWhy attributes subscription/purchase events automatically.
Understand your performance trends instantly with AI summaries grounded in your actual metrics, rather than staring at raw charts.
Switching is quick
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