Do we need a cookie banner for e-commerce tracking?

No. TrackWhy does not write cookies or store personal data, meaning it is ePrivacy and GDPR compliant out of the box without consent banners.

Does TrackWhy support cart abandonment analysis?

Yes. By setting up custom events for cart additions and checkouts, you can build funnels to analyze where users abandon purchases.

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Solutions for E-commerce

TrackWhy for E-commerce

Measure product conversions, cart checkouts, and campaign revenue without cookie consent popups.

In e-commerce, every millisecond of page load directly impacts checkout rates. Google Analytics gtag.js script is heavy and slows down storefronts. Additionally, its reliance on cookies forces store owners to display intrusive cookie consent banners that decrease user trust and conversions.

TrackWhy is cookieless by design. You can track visitor interest, product page conversions, cart additions, and completed purchases without requiring a cookie banner in the EU. Our tracker is just 1.7 KB, ensuring your Shopify, WooCommerce, or custom storefront loads instantly.

Measure marketing campaign ROI with absolute precision by seeing which referrers lead to actual sales, rather than estimated numbers.

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Features

Designed for E-commerce workflows.

Fast Storefront Loads

At 1.7 KB, TrackWhy has zero impact on your storefront load speed, preserving checkout rates and Lighthouse scores.

No Consent Banners Needed

Fully cookieless tracking means zero cookies are placed on visitor devices, keeping you clear of GDPR consent requirements.

Attribute Actual Sales Revenue

Connect Stripe checkout sessions directly to attribute purchases to specific marketing campaigns.

FAQ

Common questions from E-commerce teams.

Do we need a cookie banner for e-commerce tracking?: No. TrackWhy does not write cookies or store personal data, meaning it is ePrivacy and GDPR compliant out of the box without consent banners.
Does TrackWhy support cart abandonment analysis?: Yes. By setting up custom events for cart additions and checkouts, you can build funnels to analyze where users abandon purchases.